Digital engagement

E-commerce trends for 2024

Explore the top 6 technology trends in e-commerce that blur the line between physical and digital experiences using a MACH-based flexible business model, AI-powered personalization, and unified customer data. Download this e-book to uncover how each trend promises tailored shopping journeys for every customer, and discover actionable steps to leverage them for business growth.

Revolutionizing product visualization with generative AI

Discover how brands can leverage Generative AI to transform the way they produce content and visualize products.

Virtual Try-On Experiences: GenAI Strategies

Discover how GenAI transforms virtual try-ons in retail. Learn about its different applications and how it enhances customer experience and boosts sales and AOV

Applications of generative AI in digital commerce part 1: Content

From generating realistic product previews and re-contextualizing products in various scenarios, to simplifying product attribution and crafting optimized SEO metadata, generative AI is leaving its mark across an array of domains.

Composable commerce 101: A guide for luxury retail brands

The article discusses how luxury retailers are using composable commerce, which involves integrating various technologies like AI, ML, AR, and VR, to create personalized and convenient experiences for consumers. It explores the benefits, best practices, and techniques of composable commerce for luxury retailers.

Pharma Industry in Focus: Top 5 Data Science and AI Trends for 2024

Discover the top 2024 pharma industry trends that will impact pharmaceutical companies. Read more about what's coming next to stay ahead of key developments

Shaping the customer-centric future of pharma with composable commerce

In the pharma industry, composable commerce acts as a powerful alchemist, blending potent ingredients into a personalized elixir of success. Like a skilled alchemist mixing precise elements to create transformative potions, composable commerce seamlessly combines diverse digital capabilities, empowering pharmaceutical companies to adapt, innovate, and deliver tailor-made experiences to their audience. Just as an alchemist’s

Maximizing AI's full potential in pharma: Shifting from pilots to strategic integration

In a world where artificial intelligence (AI) is transforming industries, the pharmaceutical sector faces unique challenges in fully embracing this technological revolution. Often, the industry experiences a multitude of isolated AI pilot projects that struggle to transition into full-scale production. Pharma executives and industry leaders have recognized the need for a strategic vision when harnessing

Generative AI in pharma and life sciences: Pragmatic applications and outcomes

The pharma and life sciences industry is experiencing a data revolution. As everything becomes more digital, the amount of biomedical data is exploding. This presents an opportunity to tap into valuable insights to advance R&D, manufacturing, marketing, and more. However, companies struggle to effectively analyze all this data. Generative AI is the solution. Unlike analytical

Next best action (NBA) to augment customer engagement in commercial pharma

Pharmaceutical companies are using machine learning to improve their marketing efforts and engage with healthcare providers (HCPs). Next Best Action (NBA) is a customer-centric marketing strategy that uses machine learning to recommend the best product to promote, the best channel to use, and the best type of content for HCPs. By employing NBA, pharmaceutical companies can improve their HCP engagement and make their marketing strategies more customer-centric.

Manufacturing trends for 2024

How AI, connectivity, automation, security, resilience, and personalization are redefining the potential of manufacturing

How generative AI elevates customer engagement in B2C manufacturing and retail

Most industry leaders, specifically manufacturers and retailers recognize the immense strategic value of optimized marketing messages and streamlined customer service to thrive in a competitive market. Research shows that 81% of customers are more likely to make repeat purchases after a positive customer service experience, while 72% respond favorably to marketing messages tailored exclusively to

Exploring the transformative impact of generative AI in manufacturing

Optimize design, supplier management, and productivity in manufacturing through generative AI. Get expert insights in our comprehensive white paper. Explore now

A digital go-to-market strategy for forward-thinking manufacturers

The article discusses the shift in the manufacturing industry towards a consumer-to-manufacturer (C2M) model, where consumers can purchase products directly from manufacturers. It also highlights the importance of implementing a comprehensive digital go-to-market strategy, including adopting a composable commerce platform, using AI-powered analytics, and improving customer experience.

Consumer-driven manufacturing requires a consumer-centric customer experience

This article discusses the importance of customer-centricity in manufacturing and highlights trends such as digitization, the consumer-to-manufacturer model, product-as-a-service, and cross-industry collaborations. It also provides best practices for delivering exceptional consumer-driven experiences, including building a digital ecosystem, adopting an omnichannel approach, personalization, improving the search experience, and leveraging multimedia.

Insurance trends for 2024

Navigate the rapidly changing insurance landscape with our in-depth analysis of 2024 trends. Gain valuable insights and stay ahead of the competition

Harnessing IoT and AI for personalized and dynamic embedded insurance products

Explore digital engagement insights across industries

Wealth management firms redefine the operating model with generative AI: Don't miss the shift

Welcome to the future of wealth management, where transformative technologies are redefining the landscape. Our latest white paper details the powerful role of generative AI in reshaping how wealth management firms operate, offering you a comprehensive guide to navigate this groundbreaking shift. The power of generative AI Embark on a transformative journey as wealth management

The future of the financial industry: 3 critical Customer 360 and personalization trends

This whitepaper explores the latest developments in customer 360, AI and advanced analytics, automation, application modernization, and cloud migration in the financial services industry, highlighting the shift towards agility, customer-centricity, and competitiveness.

Churn analytics in the technology and telecom industries using Google Vertex AI

This blog post discusses the importance of customer retention and provides a reference churn analytics pipeline that helps businesses evaluate churn risk for individual users and recommend personalized churn treatment plans using machine learning models and AutoML capabilities.

Headless CMS: The CX game-changer for telecom content delivery

Headless content management systems (CMS) offer numerous benefits for the telecommunications industry, including increased flexibility in design and functionality, easier integration with other applications and platforms, and improved security against cyberattacks. By adopting a headless CMS, telecom companies can deliver personalized customer experiences, respond quickly to market trends, and enhance their digital commerce operations.

Transforming telecom search and CX with Google Discovery AI and Commercetools

The article discusses the concept of composable commerce and the integration of Google Cloud Retail Search into the commercetools platform, offering advanced search capabilities for digital retailers.

Revolutionizing tire parameter recognition for a leading automotive manufacturer

Discover how we reshaped tire recognition technology for a leading automotive manufacturer through advanced AI methodologies, leveraging deep learning visual models and seamless integration with AWS.

How cloud-based automotive experience engineering ensures integrated ecosystems for a superior ride

In the past decade, the automotive industry has witnessed a revolution, prioritizing an enjoyable and seamless user experience. Whether it’s EVs, internal combustion engines, or hybrids, performance and quality have become key value propositions of this automotive evolution. With embedded systems taking center stage, a vehicle’s value and success are now defined by its software,