Home Insights Case Studies Reimagining customer loyalty with an omnichannel platform
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Reimagining customer loyalty with an omnichannel platform
Customer loyalty has always been a top priority for retailers. And the digital transformation trend hasn’t changed that fact. Instead, what digital transformation has done is expand the playing field. It has enabled a vastly increased number of customer touchpoints, the creation of a 360 view of each customer, and allowed companies to quickly react to changes in customer behavior while building their long-term loyalty campaigns.