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The e-commerce digital transformation journey at Clarks: Legacy to leader in under a year
In 2022, Clarks, the iconic 200-year-old footwear brand, faced a critical digital crossroads. With massive global sales and an outdated e-commerce platform, Clarks partnered with Grid Dynamics to architect and launch an all-new Clarks.com. This case study reveals how they transformed from a legacy retailer to a digital leader in just 9 months, revolutionizing their online presence across 51 countries.
Are you ready to unlock the secrets behind one of the most ambitious e-commerce transformations in recent history?
Inside this case study, you’ll learn:
- How a 200-year-old brand leapfrogged into the digital future
- The strategy that launched 51 country-specific sites in under a year
- Why embracing composable commerce and MACH architecture could be your competitive edge
Key highlights
Discover the remarkable outcomes of Clarks’ digital transformation:
- Record-breaking speed: From legacy systems to cutting-edge e-commerce in just 9 months
- Unprecedented scale: 40 new country sites launched in 6 months – a feat previously unimaginable
- Game-changing results: Zero downtime, improved conversion rates, and millions saved in licensing costs
Who should read this?
This case study provides valuable insights for:
- Retail executives looking to revitalize their digital presence
- E-commerce managers seeking innovative solutions to scale operations
- Tech leaders interested in real-world applications of MACH architecture
Why this case study matters
In a world where digital agility can make or break a brand, Clarks’ transformation offers invaluable insights for any business looking to thrive online. This case study is a success story and a blueprint for digital dominance in the retail sector.
What you’ll gain
By reading this case study, you’ll acquire:
- Actionable strategies to accelerate your digital transformation
- Insights into overcoming common obstacles in large-scale e-commerce projects
- A vision of what’s possible when you partner with the right digital engineering team
Jump on this opportunity to discover the lessons that could reshape your company’s digital future.
Ready to transform your business? Download the full case study now and start your journey to e-commerce excellence.