#1 CDP
in 2022 market share per IDC
12,696
unique events tracked
12.1 Trillion
API calls processed in 2023
Enrich customer data for real-time insights
Twilio Segment, one of our composable commerce partners, handles customer data sources and predictive audience segmentation. This flexible, integrated framework adapts to your business needs while reducing time-to-market. By leveraging Twilio Segment’s insights, personalization programs can be launched to enhance engagement and retention. Maximize your campaign’s potential with Grid Dynamics and Twilio Segment. Enhance ROI and ROAS by targeting high-value customers, ensuring effective marketing efforts.
Key features driving Twilio Segment success
FUTURE COMMERCE
Transform your platform with MACH
As MACH Alliance partners, we leverage modern MACH (Microservices, API-first, Cloud-native, Headless) principles to enhance Twilio Segment’s capabilities. This ensures your platform is fast, flexible, scalable, and ready for future composable commerce growth, promoting organizational agility, continuous integration, and innovation tailored to your business needs.
AUDIENCE BUILDING
Unified customer profiles and real-time audience management
Maintain a complete 360° view of customer interactions across sessions and devices using deterministic identity resolution. Standardize audiences in real-time across campaigns, teams, and tools to ensure consistent and compelling customer experiences.
MARKETING PRODUCTIVITY
Empowered, data-driven marketing
Easily identify high-value customers and craft targeted, personalized campaigns. Twilio Segment’s powerful AI-driven insights allow teams to quickly discover and activate valuable audience segments, driving better ROI without extensive technical involvement.
CUSTOMER INSIGHTS
Predictive and generative AI capabilities
Leverage GenAI to enhance audience segmentation and journey orchestration. Predictive insights help identify likely-to-purchase customers and potential VIPs, enabling more effective and personalized marketing efforts. Get real-time insights into customer behavior to understand and respond to changing patterns.
TALON.ONE INTEGRATION
Boost engagement with Talon.One in your composable commerce ecosystem
Integrate Talon.One and Twilio Segment in your composable commerce stack. Talon.One’s powerful loyalty campaign management and Twilio Segment’s predictive audience segmentation enable efficient, personalized marketing campaigns. This seamless integration enhances customer experiences, and with Grid Dynamics’ integration blueprint, significantly reduces the complexity and time required to implement a robust loyalty programs.
AUDIENCE SEGMENTATION
Advanced audience building and journey orchestration
Create and manage sophisticated customer journeys and personalized experiences within one platform. Twilio Segment combines precise audience segmentation with comprehensive multichannel orchestration to enhance customer engagement and satisfaction. Manage your audiences in real-time across multiple tools, craft targeted campaigns, and focus on high-value customers.
Our clients
MANUFACTURING & CPG
RETAIL
Industries
Retail
Brands can categorize customers based on behavior, preferences, and demographics. This targeted approach enables personalized marketing strategies, improving customer engagement and satisfaction. By understanding distinct customer groups, retailers can tailor promotions and product offerings, driving higher conversion rates and fostering long-term loyalty in a competitive market.
Manufacturing
Categorizing customers based on factors like industry, purchasing behavior, and needs. This tailored approach enables manufacturers to create customized marketing strategies, optimize product offerings, and enhance customer relationships. By understanding distinct segments, companies can improve sales effectiveness, drive innovation, and foster loyalty among diverse client bases.
Pharma
Classify healthcare professionals, patients, and caregivers based on demographics, treatment needs, and prescribing behaviors. This targeted approach allows pharmaceutical companies to tailor communications, optimize marketing strategies, and enhance patient engagement. By understanding distinct segments, companies can improve adherence, drive brand loyalty, and deliver personalized solutions.
Our latest innovations in customer data and GenAI
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