GenAI Content and Catalog Optimization for Google Cloud

Grid Dynamics’ GenAI Content and Catalog Optimization transforms catalog management using generative AI to enhance product information, improve search, and streamline content creation. As Google Cloud’s launch partner, Grid Dynamics brings 18 years of e-commerce expertise and 8 years of enterprise AI experience to help retailers expedite catalog management.

The solution addresses challenges of scaling manual processes as catalogs grow more complex, including maintaining comprehensive product information, managing translations, data enrichment, duplicate listings, and new product onboarding.

Key features include AI-generated titles and descriptions, photo ranking, PDP standardization, duplicate detection, simplified product enrichment, complete PDP generation, multilingual content creation, and automated photo-to-market processes.

Business impact includes 80% productivity increase in product description generation, accelerated time-to-market, enhanced customer engagement through personalized content, and improved catalog coverage and data consistency.