Grid Dynamics Ebook
Better together: Composable commerce and generative AI
Discover how Contentstack, commercetools, Google Vertex AI, and Grid Dynamics deliver AI-powered, composable digital commerce experiences that exceed customer expectations
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Composable commerce lays the foundation for agility, while generative AI serves as its accelerator. Together, they enable businesses to innovate faster and seize real-time opportunities—such as setting up a merch storefront for a last-minute concert in just days instead of weeks. With large language models streamlining coding, integrations, and content creation, you can respond swiftly, connect meaningfully with customers, and capitalize on opportunities without delay.
Composable commerce lays the foundation for agility, while generative AI serves as its accelerator. Together, they enable businesses to innovate faster and seize real-time opportunities—such as setting up a merch storefront for a last-minute concert in just days instead of weeks. With large language models streamlining coding, integrations, and content creation, you can respond swiftly, connect meaningfully with customers, and capitalize on opportunities without delay.
Are you technology-ready for another accelerated shift in commerce?
Modern e-commerce has evolved from small local shops with simple websites to global, omnichannel stores spanning mobile apps, websites, and social platforms like Instagram and TikTok. As customer bases grow and diversify, so do expectations—particularly among Gen Z and millennial shoppers, who demand tailored recommendations and instant checkouts.
Meeting these demands requires a flexible, scalable technology ecosystem that empowers innovation. This is where MACH architecture comes in: microservices, APIs, cloud-native, and headless technologies work together to give you the flexibility to add features and integrate services. Unlike monolithic systems, where adding a feature requires overhauling large chunks of code and introducing unnecessary complexity, MACH-based composable commerce keeps everything modular and interoperable.
However, flexibility alone isn’t enough—you also need the speed to deliver fresh experiences continuously. Digital experience trends emerge and shift in the blink of an eye, just as customer expectations evolve. Composable commerce, combined with generative AI, provides a powerful edge. Together, they enable you to roll out new features and experiences as quickly as the market demands.
Imagine a famous pop star announces a last-minute concert, and you need to quickly set up a storefront to sell merch. Traditionally, this process would involve weeks of coding, design, and integration. However, with generative AI, you can set this up much faster. Large language models help accelerate code generation, streamline integrations, and sync real-time data for your MACH-based storefront, creating rich, engaging experiences and content for a global audience. Discover how this synergy accelerates the development and deployment of customer experiences through the expertise of four certified MACH Alliance partners: Contentstack, commercetools, Grid Dynamics, and Google Cloud.
Build a future-ready digital commerce platform
Join the 77% of enterprise brands leveraging composable solutions to stay ahead in rapidly changing markets. Build a MACH ecosystem tailored to your business needs, enabling seamless feature additions and integrations without system overhauls. Eliminate the burden of technical debt and unlock modular, interoperable packaged business capabilities (PBCs) that evolve effortlessly within a cohesive ecosystem.
Deliver personalized, engaging experiences faster than ever with generative AI
Harness the power of large language models to streamline code generation, integrate PBCs effortlessly, and sync real-time data for your MACH-based storefronts. Create rich, multimodal content that captivates global audiences while slashing time-to-market from weeks to days. With 92% of companies exploring AI for personalization, now is the time to transform your digital experience and craft tailored customer journeys with generative AI.
Enable your AI-powered commerce ecosystem with trusted co-innovation partners
Contentstack delivers consistent brand storytelling across every channel. commercetools offers a scalable backbone tailored to your business needs. Powered by Google Cloud’s reliable infrastructure and Vertex AI’s advanced capabilities, this collaboration accelerates AI-driven innovation within a secure and scalable infrastructure. Finally, Grid Dynamics brings it all together by integrating cutting-edge technologies, data, and AI for optimal real-world performance.
Partner highlights
1. Contentstack: Powering personalized content at speed
Create dynamic experiences using pre-built content blocks, enhance with A/B testing insights, and tailor every interaction with edge-optimized personalization. Maintain your brand’s unique voice across all touchpoints using the Brand Kit, streamline workflows, accelerate content creation, and enhance customer interactions with tools like AI assistants, customizable voice profiles, and a brand-specific knowledge vault. Empower your team to scale efficiently while delivering content that resonates with every audience.
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2. commercetools: Driving seamless commerce experiences
Equip your business with commercetools’ modular platform, designed to scale and adapt to your needs while delivering seamless omnichannel experiences across mobile apps, websites, and in-store. From product discovery to B2B features like multi-warehouse support and customer-specific pricing, customize the platform to achieve your goals. Accelerate development, simplify integrations, and reduce manual effort with tools like Source Code Copilot, AI-powered demo generation, and the Quick-Start AI Cookbook. Leverage open documentation, trial access, and public code to experiment with AI and deliver smarter, faster, personalized digital commerce experiences.
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3. Google Cloud’s Vertex AI: Accelerating AI-driven innovation and automation
Build, train, and deploy generative AI models effortlessly with tools like Vertex AI Studio, the no-code Agent Builder, and over 150 foundation models. Seamlessly integrate advanced AI capabilities into Contentstack and commercetools to personalize customer experiences, refine recommendations, and automate content creation. Process diverse inputs—text, images, videos, and code using Google Gemini. Extract valuable data, convert formats seamlessly, and generate outputs tailored for a wide range of AI-driven applications.
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4. Grid Dynamics: Integrating generative AI with composable commerce
Discover how Grid Dynamics modernized ASICS Digital’s CMS and transformed Clarks’ e-commerce platform to maximize ROI and accelerate time-to-market. Unlock seamless real-time data flows with event streaming, ensuring omnichannel customer interactions and streamlined operations among PBCs. Leverage solutions like GenAI Catalog Optimization, Vertex AI Search for Retail, and Virtual Try-Ons to drive conversions and elevate customer experiences.
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