COST
Streamline workflows for product ranking and facet management to save time and costs.
GROWTH
Manage recommendations and run promotions to drive conversions.
EFFICIENCY
Apply merchandising rules from one space with real-time preview across storefronts.
QUALITY
Compare campaigns and A/B test merchandising rules.
ENGAGEMENT
Craft search results to reflect your brand voice and resonate with customer segments.
Smarter search and advanced merchandising control deliver maximum business impact
Reimagine product discovery with Grid Dynamics’ merchandising experience platform (MXP), designed to maximize business value while keeping AI-driven search efficient and intuitive. Traditional merchandising, combined with lexical search engines for basic matching, requires cumbersome rule-based adjustments to rank and promote products. While modern AI-powered search engines simplify this process with automated algorithms, they still limit retailers’ control over search configurations, making it challenging to balance automation with specific business needs.
The MXP empowers retailers to manage search and browse experiences with precision through a user-friendly interface—augmenting results to enhance business outcomes, running promotions and discounts, and aligning search with campaign goals. Fine-tune synonyms, acronyms, meanings, and product attributes without compromising the system’s intelligence. Promote key brands, spotlight partner campaigns, and push modern search engines to fit your strategy, not the other way around. When it’s all said and done, you can evaluate campaign effectiveness with side-by-side comparisons, streamline workflows with an audit and approval process, and leverage A/B testing support for rule sets.
Built on an open, composable architecture, this solution integrates seamlessly with leading search engines and commerce platforms. Pre-built accelerators for industries like apparel, luxury, auto parts, and more ensure rapid deployment, enabling you to modernize your search capabilities within a shorter time-to-market and unlock the benefits of smarter, more controlled search experiences.
MXP features
SEARCH RESULT CURATION
Apply product ranking rules
Curate search results effortlessly to boost or bury items, pin products to positions, hide products, or set redirects. Real-time previews and A/B testing ensure every adjustment is accurate before going live, while side-by-side comparisons let you evaluate different rule applications. Apply rules to searches, categories, or user groups, and schedule them with effective time settings for precision.
CONTROLLED TAXONOMY
Optimize browse experience with hierarchical facets
Define facet lists for leaf and subcategories, and select ones that automatically propagate into child categories. Create intuitive hierarchies like Home & Garden > Furniture > Living Room > Sofas > Recliners to help customers quickly locate specific products. Hide unwanted facets from search results to reduce clutter, and rearrange facet order by boosting or burying facets, ensuring customers focus on the most meaningful choices.
OVERRIDE LINGUISTICS
Maintain the correct order of synonyms and hypernyms
Linguistics can make or break an e-commerce facet hierarchy and, ultimately, search. Gain the ability to override linguistics and maintain the correct order of synonyms and hypernyms. Set up “jogging shoes” and “running shoes” as interchangeable terms so both return the same results. Treat “sofa” as a synonym for “couch,” but not vice versa if “couch” is more commonly searched. Keep “blender” and “food processor” separate to avoid irrelevant results.
FACET BUCKETING
Organize search results into meaningful categories
Group several facet values with similar meanings into single facet buckets, hide specific values from facet lists, and rename facet values as needed. Leverage both text and numeric facets for bucketing. No document re-indexing is required, though changes may take time to reflect due to internal content recommendation system (CRS) processes.
VISUAL NAVIGATION
Deploy visual elements for browse and select
Allow users to browse and select products through images, graphics, and interactive elements instead of textual descriptions or lists, enabling them to filter by specific attributes with a single click. Powered by user feedback, catalog analytics, and metadata, this feature ensures intuitive and data-driven navigation.
SMART AUTOCOMPLETE
Predict intent in real-time
Deliver instant, intelligent suggestions as users type, narrowing queries to the most efficient head queries for faster, easier, and more accurate results. Customize autosuggest results by adding additional parameters and suggestions for an enhanced search experience.
RECOMMENDATIONS MANAGEMENT
Curate recommendations through models
Curate and control recommendations through existing models like ‘Others You May Like,’ ‘Frequently Bought Together,’ ‘Recommended for You,’ ‘Similar Items,’ and ‘Recently Viewed.’ Define new models and improve results with additional merchandising rules tailored to different conditions and page types for a personalized shopping experience.
CONNECTORS AND ACCELERATORS
Fast-track your retail integration
Unlock seamless integration leading retail platforms like Hybris, commercetools, Shopify, Kibo, Commerce Cloud, and ATG. Fastrack your integration with pre-built accelerators for different verticals including apparel, luxury, cosmetics, beauty, auto parts, groceries, medicine, and travel & hospitality. Improve data quality, streamline data ingestion, and unlock the full potential of AI-driven search and merchandising powered by cloud platforms.
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